At Heise Haus, I spearheaded the development of both digital and physical product ecosystems, ensuring brand consistency across all touch points.
Operating in a fast-paced startup environment, I demonstrated strong execution capabilities while maintaining high quality standards.
Throughout my tenure, I led three comprehensive brand evolution initiatives. The final rebrand stands as a particular milestone – successfully translating core brand values and architectural elements into a cohesive visual identity system.
The strategic implementation of sophisticated typography elevated the brand's market positioning, resulting in measurable improvements across key performance indicators: increased lead generation, enhanced social media engagement, and heightened investor interest.
A key achievement was the implementation of an advanced online configurator that drove a significant increase in user engagement metrics and conversion rates. This initiative required deep information architecture expertise to organize extensive product data and create intuitive logic.
Through rigorous user testing and in-depth interviews, I optimized the user journey and navigation patterns to maximize engagement and conversion. This project demonstrated my ability to tackle complex UX challenges while delivering measurable business impact through thoughtful, user-centered design.
